Purchasers had free access to the deck of cards. Each card was the code that allowed access to the virtual game. As a player won, they accumulated points. The ten best players won the right to participate in the finals, where they could win a trip.During March, 256 cards were published, and models visited zones of the city. They approached different people, carrying out magic tricks and flyers; promoting and encouraging the purchase of the magazine and crowd participation.On May the final took place. The ten best participants of the virtual game came together at the Casino, where they played for a trip.

OF THE WEB GAME 1) 100,164 visits to the website during one and a half months. There were participants from 120 countries, including Colombia 81,307, USA 9,099, Spain 1,809, Canada 1,315 and Venezuela 1,045.

2) 90.590 single users of the website.

3) 2,148 users registered with ID, who competed in order to be one of the ten participants in the final.

OF ACTIVATION 1) More than 9.000 people impacted. (6.000 through flyers).

OF THE EVENT 1) More than 1,300 people attended the event (the initial estimated number was 700).