Cannes Lions

Don’t Act Like a Pedestrian

THE COMMUNITY/LA COMUNIDAD, Miami / CITY OF BUENOS AIRES / 2016

Awards:

5 Silver Cannes Lions
Presentation Image
Digital Proof JPG
Digital Proof JPG
Digital Proof JPG
Digital Proof JPG
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

To remind all new cyclists from Buenos Aires to follow traffic laws, we created a campaign asking them to stop thinking as pedestrians.

Execution

Our characters were designed in a way to appear they could be either walking or cycling. Their expressions, hands, and feet were key in achieving this.

Outcome

This campaign is part of a program that began in 2010 with 3 bike stations. In 2016, our goal is to have 11 million trips and 200 stations.

Similar Campaigns

12 items

City of Buenos Aires Pick up the poop

BBDO ARGENTINA, Buenos aires

City of Buenos Aires Pick up the poop

2022, CITY OF BUENOS AIRES

(opens in a new tab)