Cannes Lions

Don't feed your fear

MCCANN HEALTH PREVIEW, Sao Paulo / OMRON / 2016

Awards:

1 Shortlisted Cannes Lions
Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Description

Recent surveys show that, in Brazil, obesity is growing increasingly. More than 50% of the population is overweight, that is a public health problem. Because of this, many places offer scales in their outlets, stimulating weighing and control of body mass. The problem: many people are afraid and prefer to avoid the scale. A true "weightmare" that only causes the misfortune increase.

Similar Campaigns

12 items

Take It From A Fish

DIGITASLBI, New york

Take It From A Fish

2016, ASTRAZENECA

(opens in a new tab)