Cannes Lions
MCCANN HEALTH PREVIEW, Sao Paulo / OMRON / 2016
Awards:
Overview
Entries
Credits
Description
Recent surveys show that, in Brazil, obesity is growing increasingly. More than 50% of the population is overweight, that is a public health problem. Because of this, many places offer scales in their outlets, stimulating weighing and control of body mass. The problem: many people are afraid and prefer to avoid the scale. A true "weightmare" that only causes the misfortune increase.
Similar Campaigns
12 items