The campaign started with a launch event at the National Association of Blind, Delhi and ran for 8 weeks. The campaign video went viral on YouTube getting over 70,000 views in less than 2 weeks and people started recording their submissions. Facebook and mobile apps were also introduced. We started Facebook and Twitter advertising to reach out to the majority of our target audience. As the campaign was gaining momentum and we were getting publicity and visibility through PR; celebrities, schools & corporate organizations started approaching us to share their contributions. Multiple offline events too were organized to support this.

The campaign received an overwhelming response from the target audience and the public at large. Over 2300 poems were recorded; more than 150,000 YouTube views; Omron's Facebook community grew by 24%; Twitter followers of Omron India increased by 825% - thus reaching out to over 3 million people online. The campaign was featured in leading dailies in India, 10 celebrities from Bollywood recorded their poems, 10 offline events were organized in Schools, Colleges and Corporate organizations providing more visibility and momentum to the initiative, leading to an additional reach of over 5 million people – all in under 8 weeks!