Cannes Lions
COLENSO BBDO, Auckland / PEDIGREE / 2024
Overview
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Credits
Background
People are wary of adopting a shelter dog because you never know what kind of past they’ve had. But don’t we all have things in our past we’d rather not dwell on?
We pointed out this hypocrisy to show potential pet parents that everybody, including shelter dogs, deserves a clean slate.
By poking fun of the fact humans are in no position to judge, perhaps we could open people’s minds to adopting a shelter dog.
Outcome
At the time of entry, this piece was due to run, so there aren’t any results available yet.
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