Cannes Lions

Don't Judge, Adopt

COLENSO BBDO, Auckland / PEDIGREE / 2024

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Background

People are wary of adopting a shelter dog because you never know what kind of past they’ve had. But don’t we all have things in our past we’d rather not dwell on?

We pointed out this hypocrisy to show potential pet parents that everybody, including shelter dogs, deserves a clean slate.

By poking fun of the fact humans are in no position to judge, perhaps we could open people’s minds to adopting a shelter dog.

Outcome

At the time of entry, this piece was due to run, so there aren’t any results available yet.

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