“Don’t look back” and bets on the surrealist universe with tads of humor to introduce the product new formula. Developed with special 3D effects, the campaign debut webfilm shows a young man that follows his

heart and takes with him a crowd of people. The initiative represents a rupture from the language used by the segment – which until then focused much more in the beverage’s functional aspect than the emotional side.

- Desert compositing: digital enhancement of actual location. removal of

unwanted objects and vegetation. color correction. CGI mirrors were

composited to the scene. sky replacement. water replacement.

- Mirror modeling, texturering and render : CGI mirrors were modeled and

composited to the scene. a CGI model of the landscape was produced and

used as base to locate all CGI mirrors. actual location landscape was

captured and digitally manipulated to generate reflexion at the mirrors

and deliver the necessary realism to the scene.

- Griffon sequence: research for the correct griffon layout. after layout

approval, a CGI model was produced and animated. after modelling and

animation, real feather and fur texture is digitally applied to this

model. then, the correct light is applied to the scene to match the

filmed light setup used at the shoot.

- Heart compositing: two separate layers were shot to deliver final result.

one with the actual heart + crowd on the scene and one layer with

background. both layers were composited. removal of unwanted objects.

color correction on top of that.

- Wall sequence: a CGI heart and wall matching the actual filmed heart

was produced to simulate the wall rupture needed for this scene. after

the simulation was done and approved, test render passes were produced

to add reality to the CGI wall that was composited to the filmed

elements at the scene (i.e heart / background / crowd) .