Cannes Lions

HUNGRY MAN

TBWA\CHIAT\DAY, New York / PINNACLE FOODS / 2012

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Overview

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OVERVIEW

Description

In true American style, Hungry Man frozen dinners contain an entire pound of food. And while each meal is made for just one., there’s really enough food to feed an entire family. In these spots, single guys help justify eating so much food by imagining they actually have families. What follows is some classic family dinner “conversation.”

Execution

These posters appeared as wild postings around university campuses and student dormitories.

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