Cannes Lions
ALMA, Miami / SPRINT / 2020
Overview
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While driving, many people make the big mistake of sending and receiving text messages. This act, that seems so minuscule at the moment, can largely impact your life for the worst. By combing two simple text messages that can easily play out in anyone’s everyday life, we showcase an entirely new message that vividly narrates the consequences of texting while driving. The words are crafted in such a way that when they merge, they embody the meaning of the entire campaign: don’t text and drive.
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