Cannes Lions
WUNDERMAN THOMPSON, Bangalore / TATA / 2020
Overview
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The idea was to simulate the soundscape to seem like traditional public announcements accompanied with traditional drums. Taking a leaf out of this age-old ritual, we added a twist to make the announcement interesting yet effective.
The rising rhythm and persistent percussion or thekas of this original track has been constructed by using the sounds of the closing of doors, shutting gates, locking latches and pulling down shutters, replacing the traditional drum beats.
These sounds were captured using mobile recorders and mobile phones across multiple locations. Each sound sample was processed, tuned and subsequently edited to give the feel of different Indian bass drums as well as snare drums and percussions. The craft helped create an original track comprising traditional Indian rhythm patterns by using an amalgamation of different home-made sounds with visual juxtaposition of doors shutting to the sound design and sound editing.
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