Create personalized banner ads targeted at each customer with customized service offers to drive better ROI from the 12 million Facebook Fans of the brand

We created HyperPersonalization; a CRM powered, Facebook Marketplace banner ad campaign, that served personalized ads to each customer basis insights from their transactional account details (prepaid balance, consumption pattern etc.) and their social preferences (Interests)

The results were exemplary:

- Won back over 350,000 lapsed customers

- Value Added Services up 26% per user

- Data pack subscriptions up by 46% over base

- Over USD 2 million incremental revenue per month

Untill HyperPersonalization it was not possible to address advertising to an individual with a customized message pertaining to his specific business relationship with the brand and his personal preferences. But now we managed to not only directly target a relevant communication to the individual but also address him by name to break the clutter. For a challenger brand like Tata Docomo it was crucial to be able to retain and grow the revenue relationship with its customers.

Hyper Personalization has dramatically changed the effectiveness of Facebook Ads for Tata Docomo and has become a critical component of its Social Monetization efforts

- Successfully won back over 350,000 lapsed customers

- Consumption of Value Added Services shot up by 26% per user

- Data pack subscriptions shot up by 46% over base

- Over US$2 million incremental revenue per month