Cannes Lions

DOUBLE A PAPER

DIAMOND OGILVY, Seoul / DOUBLE A INT'L NETWORK / 2009

Film
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Double A has been a trusted brand among office workers in Asia and will launch globally. So, the company has arranged a special session for all advertising agencies from all countries to present their creative ideas that could be the global campaign. The Top 5 ranking Storyboards that can creatively express Double A's brand position will be developed as a global Double A TVC. And these campaigns have been selected finally which creatively reflect to Double A’s brand position base on “No Jam” concept globally.A woman gets stressed with her work colleagues who are wishing her a happy birthday as she thinks they are celebrating the fact that she is old. Super: No Jam No Stress.

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