Cannes Lions
ARNOLD WORLDWIDE, Boston / PROGRESSIVE INSURANCE / 2022
Overview
Entries
Credits
Execution
Dr. Rick is a Parenta-Life Coach. His, very niche, job is to help young people from turning into their parents when they buy a home. What is called “Parentamorphosis” has become his life’s work. Dr. Rick’s passion is rooted in personal experience. He, too, was a sufferer. But he made it through. And now he’s here to help people in the throes of the same disorder that once threatened to ruin his life. In these films, we follow Dr. Rick as he takes his expertise out into the field.
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