T-Mobile Puerto Rico wanted to promote data sharing among consumers.

Popular composer/songwriter Draco, was about to release a compilation of his greatest hits performed as duets.

We gave fans the opportunity to sing and record a duet via T-Mobile handsets. Draco would then join fans in a video duet.

The consumers then shared their video through Facebook pages. At the end of the promo, all participants where part of a video mash up, launched to coincide with Draco’s 'encuentro' concert on March 2012.

After 4 weeks, consumer engagement increased 29% positioning TMO in the top charts of consumers minds.

Popular composer/songwriter Draco, was about to release a compilation of his greatest hits performed as duets.

We gave fans the opportunity to sing and record a duet with Draco via T-Mobile handsets. Draco would then join fans in a video duet.

The consumers would then share their video through their Facebook pages. At the end of the promo, all participants where part of a full length video mash up, that was launched to coincide with Draco’s iencuentro' concert on March 30 2012.

After 4 weeks, consumer engagement increased 29% positioning TMO in the top charts of consumers minds.

A high number of participations and likes on Magenta Hot spot page was recorded, relationship built and video sharing increased significantly.

-Increase engagement of consumers by 29% with a total of 1,532 new Facebook fans

-Over 15,462 Page Views on Facebook App (Graba con Draco)

-More than 13,500 Video views on individuals' Facebook pages

-A full length Video Mash Up with more than 50 of the best contestants singing along with “Robi Draco Rosa” Aired on YouTube and Facebook.

-A 22% increase in usage of videosharing and mms was registered.