Drawing Attention to the Hungry and Homeless With Street Art:

Instead of overwhelming pedestrians and drivers with stark realism, we engaged them by illustrating faces with mouths as garbage and other debris. We then photographed the illustrations, added messages and created posters placed on the sides of New York City sanitation trucks.

The Streets of New York City Are the Great Equalizer:

To reach our goal, we needed to overcome the ambivalence individuals feel toward the sight of homeless people. To bridge a connection between people who walk and drive on the street and the suffering of those living there. The answer lies in the streets themselves.

By illustrating our posters from drawing made on the pavement then placing the posters on mobile signage on sanitation trucks driving the avenues, byways and bridges of the city, the streets became our campaign canvas.

Illustrating the Suffering of the Hungry and Homeless Helped Produce Significant Results:

Media impressions created: More than 31 million

As a part of an ongoing campaign, business results as of August 2015 increased:

Number of individual donations: up 70%

The amount of individual donations: up 30%

Volunteer applicants: up 25%

Groceries provided: up 55%