A group of actors were employed to meet and greet people on the street, treating them as if they knew them. When the members of the public inevitably failed to remember them, the actors gave them a card with the following text: ''A person with Alzheimer feels this way. Help us to conquer it. www.regalamemoria.com''We also made 1Gb memory drives available to people who visited the website on which peoples memories could be stored.

The website www.regalamemoria.com received 10,000 hits and also sold 1,140 USB reminder bracelets during the initial sales. Finally, we increased the number of members in the association to 123 (normally the association receives 300 per year). All of these statistics were acheived within the first week alone.