On behalf of the Britanico School of English, Draword was developed: the first web application that draws what the user says. This application allows students to improve their English pronunciation.

Through a complex programming, the application has accurately achieved to reflect the quality of the user's pronunciation, with drawings according to their level of pronunciation.

We developed Draword, an online game that draws what you say reflecting your pronunciation. The game asks you to repeat a word in English as pronounced by a native speaker. If your pronunciation is very poor, the drawing will be but a scribble. If your pronunciation is less than perfect, the drawing will also be flawed. And when you manage to pronounce the word perfectly, the drawing will look great. Finally, Draword invites you to continue improving your pronunciation at Británico.

The website was very well received, with over 535.465 visits in the first month. It was a TT on the day of its launch. And registration of new students increased by 25%.