This frenetic spot for the British Institute Language School shows the positives in learning English, wherever you find yourself in the world.

A medium never utilized before was identified: the LinkedIn social network – a zero-cost medium that is effective, has quite a narrowed-down target audience and prevents the apprehension that traditional advertising might raise. A team of 10 writers were hired and put in charge of localizing people who do not speak English and sending them friendship requests on LinkedIn.

We increased the number of visitors to Británico English Institute’s website by 23% and the number of registrations by 15%.