DreamVault is an app created for iOS and Android devices that assists policyholders and potential policyholders by delivering a tangible extension to American Family's core brand message of "protecting your American Dream". For years, people have lost out on genuine insurance claims because they didn't keep detailed documentation of their belongings. DreamVault solves that problem.

DreamVault is new technology created directly for American Family Insurance’s current customers as well as potential customers. The thought being that we can drive advocacy for the brand by delivering real utility for everyone. Providing an even richer experience for their current policy holders proves to them that we live up to our promise of protecting their American dream.

Understanding the need states of the users drove this project. These insights grew from discovery sessions from within the Marketing department at American Family.

The application itself is very simple, but making it was extremely complex. We integrated Nuance speech to text technology in order to enhance the user experience and make protecting your items as quick and easy as possible. Integration with American Family’s myriad of back end systems, Agent CRM systems, speech to text technology and device level cross platform integration was quite an undertaking. But the result is a fluid, simple experience for the user. One that is easy to understand and easy to interact with.

Dream Vault is funded completely by American Family Insurance and developed by the agency partner.

DreamVault is promoted through American Families owned media channel *Policy Holder Newsletter and American Dreams magazine (reaching about 1 million customers)

Paid media support such as Flash banner ads (mobile display impressions 142,939,281 and desktop impressions 134,445,959) played a crucial activation role in driving an audience to DreamVault.

The overarching goal of DreamVault is to reinforce the core values of American Family. Strategically, the tool adheres to American Family’s “tap(information)& give(utility & value)” mobile strategy. DreamVault provides organization, protection and allows the company to stay true to their promise of processing claims faster than the competition.

From a results standpoint, DreamVault has successfully driven 29% of users to an agent, demonstrating the influence a free mobile “tool” has on lead generation, if the consumer finds value in the app.

The traffic data was indicative of the current US Phone Market, with early penetration(1-6 months post-launch) across the iOS user base. Over the last 6 months, Android downloads have significantly increased month-on-month. US Android sales have increased to a multiple of x6 for every x1 iPhone.

DreamVault will be further developed across 2013, addressing both the small business owner & American Family’s commercial client base. Voice biometric technology is being integrated, turning every users voice into a password.

DreamVault 2.0 will also leverage strategic partnerships with content providers. Through API integration, the application will stream maintenance tips&tricks to users. The more content the user interacts with, the higher their personal score, qualifying them for enhanced home insurance offers.