Cannes Lions

Our Finest Hour

BBDO NEW YORK / AMERICAN FAMILY INSURANCE / 2019

Film
Film
Film

Overview

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Credits

Overview

Background

Six-second ads are a quick way to communicate online and their prevalence is only growing. In the world of insurance, we know that a few seconds is all it takes for things to go wrong. Making American Family Insurance uniquely positioned to use this storytelling format as a way to spread the word about all the ways we can protect your dreams.

Execution

It only takes a few seconds for a laptop to get stolen, taking your education dreams with it. In this real time :06 pre-roll video, we use quick timing to highlight how fast things can go wrong and how fast your dreams are protected by American Family Insurance. Because for us, the second something goes wrong is our finest hour.

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