Communicate with an awareness and outdoor campaign, the great dreams you can have buying a mattress with the brand.

The target of our mattresses is very broad, specifically women and women from 20 to 65 years old who make the decision at home, so we wanted the "dreams" to be multitarget.

The media planning was over 1 month of campaign. The most complicated part of the execution was to get real bedrooms that let us stay a month with the balloons on at night, in addition to all the legal permits that involves the security of the building and pedestrians.

The most complicated part of the execution was to get real bedrooms that let us stay a month with the balloons on at night, in addition to all the legal permits that involves the security of the building and pedestrians.

The size of the balloons:

Brand logo: 7 meters.

Astronaut: 10 meters.

Dragon: Head 4 meters, tail 6 meters.

Tentacles x 4: 4 meters.

The planned results were on brand awareness. To date, we do not have concrete results, since the piece was placed in the last few months.