The Clever Hamster band was talked about on news sites like the Sun; found themselves in prime time on SkyNews TV and was raved about by journalists from The Times to Ok Magazine. After just 48 hours, Drench’s Clever Hamsters had been viewed by 12,000 fans on Youtube.com/staydrenched. Their popularity accelerated - within a month over 750,000 fans had watched them, with over 1000 reviews giving an average of the full 5* rating. The estimated PR ROI for the campaign was 19:1. Staydrenched.co.uk achieved the highest number of daily visits during the campaign ever achieved by a Britvic brand website.