The Video is a unique shot of almost 4 minutes.

In this time Andrea Preti, the actor, walks on the High Line street (NYC), speaking and communicating directly with the camera to our audience and in the main time interacts with others characters.

During the whole online video there are a lots of info graphics that are tracked. They follow every movement of the actor.

The Video was created to be online and to be watched from the Internet audience.

The Video is available on Ermenegildo Zegna website, but it has been uploaded on YouTube and has achieved more likes than the Official Campaign Video (that's Interesting!).