This is the story of an executive man who argues with his partner at work and very stressed decides to drive home. Surprisingly, the nervous man finds that his new VW Golf comes to life when he wants to get on and eludes him until he gets tired. At the end, when the man is exhausted, the car finally opens its door and lets the man drive.

We used a circuit of our own road billboards, strategically located in high traffic areas.

The idea helped to build the brand identity and reinforced the leadership of Volkswagen in Argentina, positioning it as an authority in road safety matters.

In matters of results, during the campaign no accidents were recorded in the areas where we placed our billboards.