Cannes Lions

DRIVE CLOTHING DETERGENT

BORGHIERH/LOWE, Sao Paulo / UNILEVER / 2011

Overview

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Overview

Description

The film shows a city in which all clothes are thrown in the garbage. We see dresses, coats, scarves and many other pieces being completely discarded. We see street sweepers, garbage cans full of clothes and even a garbage truck that takes them all away. In the end we remind about the importance of taking good care of your clothes to prevent them from having the same fate.

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