Cannes Lions
VELOCITY FILMS, Johannesburg / DIAGEO / 2010
Overview
Entries
Credits
Description
On the face of it, this is a simple story: a Premier League football scout who comes to Africa in search of talent. However, there are layers of meaning and opportunity within this seeminglystraightforward narrative. Although the execution is about football, it is a bigger, broader story, one to warm the heart and lift the spirit of all Africans. The beautiful game here acts as ametaphor for all that is great, inspiring and unique about Africa - a vehicle to demonstrate the potential and talent that the continent holds.
Similar Campaigns
12 items