Cannes Lions

GUINNESS

VELOCITY FILMS, Johannesburg / DIAGEO / 2010

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On the face of it, this is a simple story: a Premier League football scout who comes to Africa in search of talent. However, there are layers of meaning and opportunity within this seeminglystraightforward narrative. Although the execution is about football, it is a bigger, broader story, one to warm the heart and lift the spirit of all Africans. The beautiful game here acts as ametaphor for all that is great, inspiring and unique about Africa - a vehicle to demonstrate the potential and talent that the continent holds.

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