After 40 years, Band Network, Brazil's main sports broadcaster, is once again the official TV channel of Formula 1, and they wanted to show people a new way of telling F1 stories: the Band way. Since the previous F1 network only focused on the champion’s perspective, Band wanted to turn the spotlight to the small details that make F1 so beautiful to watch. With no production budget, we were given the challenge of creating a visual identity that would showcase Band’s unique view of F1. This would be the network's biggest announcement in 2021.

Since every Formula 1 race is unique, filled with stories that happen only once, we turned the shapes, colors and curves of Formula 1 into a canvas for the drivers to express their art. We thus created a moving visual identity that tracked data from every moment, circuit, story, team, and action, and turned them into minimalistic pieces of art, designed by what the drivers did at each grand prix. Our target audience was every single Brazilian who loves Formula 1 and was feeling abandoned since Globo Network parted ways with the franchise. We had to call people to come over to Band after Globo had dominated F1 broadcasts for 40 years, so we gave fans a way to watch their favorite drivers being turned into artists by doing what they love the most: driving.

Most of our media was going to be outdoors, and we had no production budget. So we created a design system that combined data from the moments, circuits, stories, teams, and actions in Formula 1, and turned them into minimalistic pieces of printed art. The result was a series of zero-cost posters that used only what F1 gives us: great moments. Everything was illustrated in the most minimal way possible, to leave nothing but the essence, turning circuits into 2D lines, teams into their classic colors, actions into motion graphics, and amazing stories into artistic posters. We basically created beautiful canvases and let the drivers paint their stories through data.

Since Band started broadcasting Formula 1, the network's audience share climbed from #3 to #2 in all of Brazil, with a 5-fold increase in total audience numbers; a huge success, driven by art.