Cannes Lions
TBWA\PHS HELSINKI, Helsinki / MTV / 2008
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Note: The idea is based on playing with Finnish words and their double meaning, so the direct translation to English does not have the same meaning. We have therefore created English versions which have the same effect, rather than exactly the same meaning. They are adaptations from the original Finnish dialogue – in a way that makes sense in English, as well.For example the word ’nest’ has a strong double meaning for vagina in Finnish. Also, the Finnish words ’jelly’ and ’cross’ have the same double meaning when they are tied together.Here is an exact translation of the Finnish text, for your reference:ANN: The boyfriend's ear hears...FVO: Ari, add oat bran and jam to the shopping list. Cross out the avocados, as there’s not likely to be any fresh ones on offer.ANN: The husband's brain understands...FVO: Ari....... jam. Cross...............on offer.
ANN: Theory of Men. A new drama-comedy on Thursdays at 8 pm. MTV3.
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