Propose them the first immersive VR test drive during a business flight that will become reality when they land down at the airport.

Two closely related films compose the activation :

Stunt film / During different business flights, when they are totally available, top managers have been sent two hours into the future to experiment the New Koleos with a stunning VR movie. Then, they will be trapped at the airport living exactly the same adventure in real life leading them to a real test drive.

VR film / Then, the VR test drive is launched on social media in order to allow anybody to live the same experience as passengers with the possibility to book a real test drive at the end.

• Implementation

o New Koleos launch has taken place on different dates in different countries (Middle East, China, Iran)

• Timeline:

o Full digital activation firstly launched in Middle East, over Renault social properties and during Dubai motorshow last Oct 2016.

o VR test drive experience available in Renault stand at Shenzen and Guanzou Motorshow in China last Novembre 2016

o VR test drive experience available in Renault stand at Teheren Motorshow in Iran last January 2017

• 100% of passengers have accepted to test the car for real

• 8000 real tests drive booked after the launch of VR film on social media

• 1500 new Koleos sold after test drives

• Stunt VR films generated more than 2 millions views on social media