Cannes Lions

PERSONAL NAVIGATION DEVICES

BLACK MAGIC MARKER, Amsterdam / TOMTOM / 2009

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How can TomTom help you persuade someone to buy you this expensive gift? How do you create the right atmosphere for someone to ask such a blunt question: Will you buy me a TomTom for Christmas?It’s a delicate subject but TomTom helps you to POP THE QUESTION. With a customizable overly romantic online film - using the vacation photos on your computer - TomTom helps you create the impression of 'proposing to your partner'.

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