Cannes Lions

DUREX

McCANN-ERICKSON MANCHESTER, Manchester / SSL INTERNATIONAL / 2003

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Two men delivering the agency's Norwegian spruce were attempting to remove the tree's sheath. We thought, we'll have a bit of that.

Outcome

Durex sent exactly 1,000 cards. They received 900 back. 90% success!

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