We secured the honour of airing the global trailer premiere in UK.

Award-winning Homeland on C4 was chosen as the launch spot. Twitter is the Sci-Fi aficionado’s channel of choice as well as having mainstream reach (11m UK).

Fox created a special 3.5 minute trailer, taking over an entire ad-break. We hyped the event with an integrated campaign across Twitter, Channel4, Google, Zeebox, Facebook, press and radio. We introduced the trailer live, inviting viewers to share their thoughts through Twitter, with the promise of letting the nation know what people were saying. In the next break we played back the comments in the world’s first live Twitter ad-break.

Zeebox hosted a connected second screen event, pulling in Twitter feeds for their first-ever advertising initiative. Prometheus dominated their evening schedule, offering a chance to win tickets to the World Premiere.

The next day, we played back twitter reaction on digital posters.

2.4 million people tuned into the Ad Event (30% higher than the show’s average).

#areyouseeingthis received 25,611 tweets, generating 576,000 impacts on the evening alone.

Achieved 77% Ad recall and more importantly 80% decided Prometheus was a 'film for them.'

Pre-bookings hit a record all time high beating Harry Potter 5.

Equalled Avatar for those 'intending to see' the film, ahead of release.

Delivered Sir Ridley Scott’s highest-grossing opening weekend ever and went on to take £25.5m(UK).

Dick Costolo, CEO Twitter, quoted the campaign as 'Twitter best practice in integrating screens and real time creative.'