Cannes Lions

NUBRENZA PATCHES

OGILVY MEXICO, Mexico City / NUBRENZA / 2012

Awards:

2 Shortlisted Cannes Lions
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OVERVIEW

Outcome

Our response rate was 26%. Neurologists asked for representative experts’ visits for more information concerning the Nubrenza patches and to get familiar with more cases of success. 80% of our target perceived that with Nubrenza Patches patients would be able to improve motor efficiency in the early stages of Parkinson’s disease. The importance of treatment of the non-motor symptoms of Parkinson’s disease as essential increased to 56% of our target.

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