Cannes Lions
OMD CHILE , Santiago / DERCO / 2016
Overview
Entries
Credits
Description
Music is the ideal travel partner.
Execution
The first application in Chile that incorporates your trip distance with your taste in music.
We Unified Spotify and Google Maps to create the application.
Outcome
A month after activation, there have been more than 10,000 unique visitors.
More than 4,500 playlists created. 8,000 hours of music.
Price quotes for the Duster have increased by 21%.
Sales have increased by 32%.
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