Spikes Asia
NTT DOCOMO, Tokyo / NTT DOCOMO / 2018
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A “dusty car” abandoned in the parking lot was used as media to communicate the idea of a service “in which cars sitting idle at home can be utilized in car sharing”.
By depicting a young person enjoying the experience of driving this dusty car, we created the impression of a car being used effectively.
This could be expressed with a highly technical sketch or illustration with a touch familiar to Japanese people, that would make people want to share it on SNS.
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