We’ve recreated one of the most famous passages in the saga – the passage through platform 9-3/4, using a technology called fogscreen. We’ve projected over a smokescreen the wall of the platform. So, people could cross the “brick wall” as if they were wizards.

By it’s innovativeness, it was an important attraction in the store, taking customers directly to the movie’s shelf, prompting an interaction with consumers, enjoyment for all ages, hundreds of spontaneous mentions in blogs about advertising, innovation, the series fan clubs among others, in Brazil as well as abroad.