Every year, six hundred thousand children in Africa die from infections carried by harmful insects. Unfortunately, people have become numb to this problem due to the overflow of donation advertisements. We wanted to redraw attention to this issue through an impactful idea that immediately made people realize the effect of an individual’s small act.

To solve this problem, we created a real-time interactive billboard.

Many insects live near the river. And insects are naturally attracted to light. We put insect glue traps on two outdoor billboards and turned the lights on to attract insects. When a person dropped a coin into the donation box, one of the two billboards’ light was turned off, making all the insects move toward the other billboard. As time passed, people witnessed a shocking scene. The cross of death appeared more quickly than for the child whose light people switched off through their coin donations.

The shocking visual of children’s faces covered by insects drew much attention both online and off. People shared real-time changes in the child’s pictures via SNS. To ensure that the interest wasn’t temporary, we used QR codes to links persuading participants to become to regular donators. As a result, regular donations increased by 20%. At the same time, people have started to talk about these billboards and the situation in African children. Finally they realized how tragic and serious it is.

Many insects live near the river. And insects are attracted to light. We put insect glue traps on two outdoor billboards and turned the lights on to attract insects. When a person dropped a coin into the donation box, one of the two billboards’ light was turned off, making the insects move toward the other billboard. As time passed, the cross of death appeared more quickly than for the child whose light people switched off through their coin donations. People experienced how one small act could make a big difference.

Also QR code on the donation box leads to regular donation with an interactive image. After scanning it, people see the child covering swarms of insects in cross shape. If people click the donation button, the insects on child's face is falling down so people can see the child as clean and happy.

The shocking visual of children’s faces covered by insects drew much attention both online and off. People shared real-time changes in the child’s pictures via SMS. To ensure that the interest wasn’t temporary, we used QR codes to link persuading participants to become regular donators. First, people see the child covered in swarms of insects in cross shape. But if people push the regular donation button, the insects on child's face falls away so people can see the clean and happy child. As a result, regular donations increased by 20%.