To become the first vacuum certified by the Asthma and Allergy Foundation of America was a big deal for Dyson. In order to share this news with a wide audience, but not diminish the simplicity of Dyson’s website, an interactive ad unit was created. By allowing users to virtually clean up allergens from their favourite websites users were shown, quite literally, the reason Dyson achieved the certification. These ads had a user interaction of 57 seconds on average and earned a click through rate of 8.2% bringing over 82,000 users to the Dyson site.