Cannes Lions
EURO RSCG ISRAEL, Tel Aviv / RECKITT BENCKISER / 2012
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Strepsils wanted to communicate the benefits of Strepsils throat sweets, which relieve sore throats immediately, in an innovative and memorable way. So, we decided to catch the consumer in a place they are not expecting - in the middle of a song while it's playing on the radio.
We teamed up with "Haivrit", a Fresh Israeli band, and while one of their songs was playing on the radio, the lead singer starts to cough and choke. Suddenly a Narrator appears and suggests the singer takes Strepsils, and what do you knew?! It works, and the singer resumes singing normally.
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