Cannes Lions
SPACE150, Minneapolis / TARGET / 2006
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These characters were first sketched by artist Berhardt Crystal, comedian Billy Crystal’s uncle, and subject of the HBO documentary ”My Uncle Berns.”Our task was to bring these armless, mouth-less creatures to life in a way satisfactory not only to Target, but to Billy Crystal and Uncle Berns as well.American Greetings selected these animated e-cards to be featured on target.com. Fuzzees give their own unique take on a number of celebratory occasions.These lovable yet strange, quirky creatures and their beatnik soundtracks provide a darkly charming alternative to most e-cards, and actually work as 15-20 second short films.
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