The E-Class from Mercedes-Benz is equipped with 'Blind Spot Assist'; a radar system that automatically scans your blind spot and warns you if something is there.

We were able to track results by the test drive inquiries that were recorded soon after doing this activity. Client was very happy on the effectiveness of this concept.The DM piece triggered the interest amongst existing and potential customers to experience this technological feature first hand.From the test drives inquiries recorded, around 72% wer turned into sales.