Given the task, we felt a brochure was not enough.

A bond trader told us: "The most successful traders are those who take time to think."'Activate Bigger Thinking' theme grew from this insight. • E-commerce leaves you time and space to think about bigger deals and client opportunities • So we hit staff anywhere they take a moment to think • Ambient work followed them from lifts to the canteen, to their desks and computers desktops, water coolers, snack machines and even the rest rooms - there was no escape.Fulfilled through intranet content and seminars.

Won the hearts and minds of a cynical audience.

Understanding of e-commerce offering is high.

87% of target audience read the brochure.

88% attended follow-up seminars.84% said they now have clear understanding of e-commerce offering.Sales plans revised to reflect importance of e-commerce to the business.Originally planned to run for a day in London, the Worldwide CEO was so impressed that it ran for a week. There are plans to roll out across all BarCap offices around the world through 2003.