Cannes Lions

EARTH HOUR

LEO BURNETT MANILA, Makati City / WORLD WILDLIFE FUND (WWF) / 2009

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Overview

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Credits

OVERVIEW

Execution

All materials communicated one thing: “Switch off your lights to help reduce global warming.” Yellow candles were sent to CEOs and business leaders. Each candle came in a specially-designed box, with one of its sides looking like the façade of a building. Pulling out the candle would “switch off’’ the building’s lights.

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