Cannes Lions
ASHARQ NEWS, Dubai / ASHARQ NEWS / 2022
Overview
Entries
Credits
Execution
This spot aims to educate viewers through a aesthetically pleasing promo, about the values of the show - through expert opinions and research, we engage the audience with
It's a very technical film. We needed to film Zeina and the background scenes in 2 passes. The challenge was to match the 2 passes into a seamless image. Hence, we utilized the latest production equipment, using the Bolt which is a motion tracking rig. So that she can move from one circle to another seamlessly with different groups of people.
In post-production, we needed to add motion graphic elements to the scenes to give more context and meaning to what they are doing
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