The Russian-Ukraine conflict has many conflicting narratives. East Circle attempts to breakdown and show each narrative in 2 sides of the studio, comparing both narratives - the Russian media side and the mainstream Media side.

We utilized our technology to create Virtual Videowalls to create the 2 different perspectives. Each narrative is shown on either side of the studio, to show both sides, through the virtual videowall and projecting AR elements into the studio space. These AR elements provide an additional dimension that gives the story more realism and interest.

We utilized our technology to create Virtual Videowalls to create the 2 different perspectives. Each narrative is shown on either side of the studio, to show both sides, through the virtual videowall and projecting AR elements into the studio space. These AR elements provide an additional dimension that gives the story more realism and interest.

During the Russia-Ukraine crisis, we created this augmented reality solution within 2 days of the brief. This was show in our main studio 1 where the "space" between videowall and augmented space was creatively merged, to create graphics that engaged our audience.

East Circle during the Ukraine crisis became a top show.