Cannes Lions
ASHARQ NEWS, Dubai / ASHARQ NEWS / 2022
Overview
Entries
Credits
Execution
Working with an accomplished Arabic composer Layal Watfeh, we set out to identify the mood and feel of the piece. We selected the instruments that would go with the grandeur and importance we envision. It was also important that the piece had a signature tune that gave us the ability to create a loopable background, that would be used as the background music leading into the segment. With the short duration of the piece, it had to make an impact from the beginning.
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