Cannes Lions

East,Stay,LOve

CONDE NAST ENTERTAINMENT, New York / EDWARD JONES / 2016

Film
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Overview

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Credits

OVERVIEW

Description

Over the course of several weeks, Condé Nast production partners traveled to 5 global destinations, capturing footage for each of the 10 episodes. Working collaboratively with Condé Nast Entertainment’s in house programming, development, and editing teams over the next several months, we finalized all 10 videos, sharing final cuts with Edward Jones to check on alignment and approval. The video was housed across Condé Nast’s video network, made up of Bon Appétit’s video channel, Condé Nast Traveler’s video channel, and The Scene, as well as premium distribution partners such as YouTube, AOL, and Yahoo!

Execution

Over the course of several weeks, Condé Nast production partners traveled to 5 global destinations, capturing footage for each of the 10 episodes. Working collaboratively with Condé Nast Entertainment’s in house programming, development, and editing teams over the next several months, we finalized all 10 videos, sharing final cuts with Edward Jones to check on alignment and approval. The video was housed across Condé Nast’s video network, made up of Bon Appétit’s video channel, Condé Nast Traveler’s video channel, and The Scene, as well as premium distribution partners such as YouTube, AOL, and Yahoo!

Outcome

Eat. Stay. Love delivered over 17M views YTD, significantly outperforming CNÉ’s benchmark of 7.7M views

Average VTR: 60%

Social Shares: 3.2K

All of the above as of November 2015

In-View %: 70.3% (Benchmark: 54.1%)

Univ Interaction Time: 11.2 seconds (Benchmark: 7.2 secondss)

Edward Jones(iass)'s creative performance from 09-01-2015 to 12-31-2015. Includes the 300x250, 728x90 and 300x600 sizes running with the series.

Edward Jones signed on for season two of the project, currently in progress

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