Over 50s insist that they still "have a life" as they defy stereotypes and have some fun. The spot opens on a man on a cruise, who rips off his linen suit and zip wires off the boat to a cool beach bar. There's also a karate-kicking grey-haired woman, a sunbathing beauty who lifts her big hat to reveal she's a "woman of 62" (she also appears in another spot, in which she causes a bunch of guys to fall off their bikes and into her hot tub), a 55-year-old astronaut and a bunch of biking daredevils.