As part of a global digital campaign, the launch website was the first digital touch point. To maximize app exposure for the launch, we handled the whole Renault digital galaxy from social to corporate and retail networks. Internal campaign bring a massive collaborators downloads.

The official partnership with Adobe allowed great public relation actions for both companies. We reached a large audience with many articles on marketing, automotive and lifestyle major web Medias.

To maintain audience and traffic, we showcased the app at specialized digital publishing events in London, Sao Paulo and New-York that brought more Medias and more users.

When we launched this app, we reached, in only two days, the 4th place of the global Apple App Store book section. After one year, we had more than 30.000 downloads, over 3 million of viewed pages and 20.000 hits from the app to Renault Captur dedicated website.

But what surprised us was the great amount of time spent on this app. More than 30% of users spent from 10 to 60 minutes using the app and get several times back! We get also many great articles in specialized medias such Influencia, E-Marketing or Direct Marketing News.

After this successful experimentation, we achieved our main goal when Renault decided to industrialize product paper brochure into interactive mag using this digital publication technology. This project changed us as it changes Renault.