Cannes Lions

ECHOES OF TSUNAMI

84.PARIS, Paris / ACTION AGAINST HUNGER / 2015

Presentation Image
Case Film
Supporting Images
Supporting Images
Supporting Images
Supporting Images
Supporting Images
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Media coverage was strong in 2004 but people have forgotten the tragedy 10 years after, and a lot of people are still suffering in that part of the world... reconstruction is not over.

Execution

When users enter the echoesoftsunami.com website, they find themselves in Banda Aceh, a city in Indonesia that was entirely destroyed by the tsunami. The area is quiet and peaceful, life has returned back to normal since the terrible events. After few seconds, the users are asked to close their eyes to let memories surround them.

Thanks to a face tracking technology, the webcam detects the eye movement and 2014 slowly turns back to 2004. Keeping their eyes closed, the users can hear waves crashing on the shore, screams and uproar; they immerse into the survivors' memories through sound only.

Outcome

This immersive experience ends with a chronology of Action Against Hunger's actions over the past ten years, including numerous media and adding to this interactive tribute a necessary awareness-raising speech.

Echoes of Tsunami digital experience spread the word on social media and generated high amount of donations to support Action Against Hunger interventions.

Similar Campaigns

12 items

Tableware Project

DELIRIO & TWAIN, Madrid

Tableware Project

2022, ACTION AGAINST HUNGER

(opens in a new tab)