There were three different levels of business cards depending on the job role, and who that representative would directly be in touch with.

A card with 60 tickets could potentially reduce that person’s carbon footprint up to 85 kg.

The one with 40 tickets, 57 kg. 28 kg for 20 tickets which compares to driving a car.

When we wondered what would be the simplest solution to motivate people to use public transportation instead of cars, the answer was right under our noses, or more precisely, in our pockets: Business cards.

Without spending a single dime from the Campaign’s budget, we were able to reinvent a millennial office brochure simply by using a true insight to get a very important message across, in a medium that became the solution itself.